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  • Mike Falter

Marketing & Sales Channels

Until you have tried, or at least thought significantly about the topic, it is difficult to understand how hard it is to build a marketing and sales process from scratch. Finding the right message, identifying the specific target audience, discovering the right channel to deliver that message to said target audience. And if one link in the chain is broken the whole thing doesn’t work, and it’s hard to tell which link is the weak one.


Oh, and you better have a product or service solving a real problem for your customer.


So, experimentation is the key. Experimenting with different channels and different messages, hoping one or two show promise before time or money run out, or both.


Fortunately, there are numerous online channels available through large networked platforms like Google and Facebook where many experiments across different prospective demographic groups can be run for relatively low cost. Email as well, with a good list.


Newspaper ads for regional services, direct sales by simply picking up the phone and making a cold or warm call, the list of potential channels to get the message out is endless.


When a business is new it needs to scramble to get its first customers and refine its offering. An any and all approach might be appropriate to get the first customers through the door.


But if the company has ambitions to grow it needs to develop a deliberate, refined and repeatable sales and marketing process that is cost effective and scalable to match its ambitions.


The sales and marketing process is equal partner to a business’ product or service and inextricably linked. Both need to be firing on all cylinders for the business to grow.


The good news is that you don’t need to do everything, and probably can’t. One or two effective channels with a well-tuned message to a specific audience segment may be all that is needed.


But finding and executing on this is no easy task.

 

DC Link Capacitors for High Voltage EV Fast Chargers


Level 3 charging, also known as DC fast charging, is the fastest and highest power charging configuration currently available for EVs. Unlike Level 1 and Level 2 chargers, DC fast charging bypasses the EV onboard charger (OBC), providing DC directly to the vehicle’s lithium-ion battery pack.


DC link capacitors play a crucial role in modern EV fast charging conversion circuits by storing energy, filtering and acting as the interface between the input rectification and DC-DC conversion stages.


Accessibility to fast charging stations is essential to continued EV adoption, particularly for long-range use cases like interstate travel. Last year’s US Bipartisan Infrastructure Law allocated $5 billion over five years to create a network of EV charging stations along the US interstate highway system.


The full article is available here:


 

Funding and Other Updates


 




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